Smart Burn Pty Limited                            www.smartburn.com.au

Peter and Margaret Hutchison

 

The Scenario:  Taking control

 

The Business

Peter, an Industrial Chemist, invented the SmartBurn® pollution reduction device for use in domestic wood heaters.

We firstly established there was a good public demand for the product which was confirmed by hundreds of emails of support stating “we too want to help the environment”. SmartBurns were then produced and the task of distribution commenced.

 

Marketing

Gradually over a period of 12 months, 184 retail outlets were established across Australia to retail the SmartBurn®.  

 

As a small business we were growing fast and needed to keep pace by giving updated information, not just to the retail outlets but the general public as well. We quickly realized that we would be relying on our web site to disseminate this information.  A need for constant change and update of information on our web site was crucial.

 

The Prelude

Our original web site was set up by a person in Perth creating Web sites as a new business. All went well until he decided to go back into the workforce and our demand for web site changes could not be met as quickly as we needed them to be done. We felt this could impair our business if we had to continue this way.

 

The Answer

We were presented with an alternative solution through Mysouthwest’s web template system, where we could take back control of our destiny by administering our online presence.

 

Peter had one on one tuition and group training on how to set up a whole new Web site with a completely new look. Further support was given over the telephone and by email.

 

Results

We now have the Web site capable of being updated immediately In essence a time saver and you know the job has been done well.

 

Not only have we reduced our overheads, we are far more efficient as a business and the sense of achievement and having complete control over your own shop window is great.